6 Rules for Great Website Content
One of my biggest pet peeves is when I’m on a website and find spelling errors, grammatical mistakes, or just plain lack of information! Your website’s content should be finely honed and adhere to several key rules (in addition to the obvious rule of spell check!)
1. Keep it Relevant
One of the most important principles in business and marketing is knowing who your target market is and how you can best reach them. Your website content should be written with your target market in mind. Use language and jargon that will appeal and make sense to your target market, without being exclusive. Be clear and concise – provide information that is easily accessible and relates directly to what your customers or users are looking for online. Everything on your website should have a clear answer to the question “how does this content serve my website goals?”.
2. Keep it Simple
More is DEFINITELY not always better. Keep it simple – provide useful, customized content that will tell your clients what they need to know, without overwhelming them with information. If you do need to provide a lot of little details, think carefully about where on your site they should be and how they will be displayed.
3. Keep it Original
This is one of those situations where if you want to get high-ranking search engine results, you simply have to have both relevant and original content. Yes, there are things we can do to improve your search engine results (and yes, we will do them), but ultimately, if your content is incomplete, irrelevant or just plain recycled, you’re starting out at a disadvantage. Use this opportunity to provide content that is engaging and thought provoking. After all, this is your “first impression” – your chance to let potential customers “meet” you and “hear” your voice! Make sure your content is original and is true to who you are (whether you’re an individual or a company).
4. Keep it Short
Keep it short and get to the point right away. Better yet – highlight important content by using eye-catching headlines. Keeping someone on your website for more than 60 seconds is extremely hard. Most users are coming to look for a few pieces of information. An entire page of text telling someone why they should choose you is simply just not going to get read.
5. Keep it Pretty
Use visual graphics and photography to enhance your website. We are a visual society and nothing will make your website look unprofessional more than shoddy pictures or pixelated images. Use this opportunity to not just TELL people why they should choose you, but SHOW them!
6. Keep it Fresh
There’s nothing worse than OLD content! If you are going to have a blog, it MUST be kept up to date! It would be better to not have a blog than to have one where you only post a few times a year. This rule doesn’t just apply to blog posts though – make sure that your content is not outdated (Ask yourself these questions: Is my contact information current? Am I advertising products or promotions that are no longer for sale? Is my employee listing up to date? Are any outside links that I’ve listed broken? Does my website still represent me well?)
Remember, not everyone is a pro at writing great content. If that’s not you, it’s ok! At the very least we will review the content you bring to us and if you don’t have content or require more help, we can always add content writing onto your web design package.